Taobao and 1688 – A Difference with China’s E-Commerce Giants

If you did familiar yourself with buying from China, you might know about both of China’s e-commerce platforms:

“Taobao and 1688.”

There are other websites in China that are frequently used for buying things. However, Taobao and 1688 are both at a higher recognition level.

Taobao and 1688 are of a different business model.

• Taobao can be categorised as Business-to-Consumer (B2C) and Consumer-to-Consumer (C2C). It acts more towards as an online retailer that targets end customers.
• 1688 focuses on Business-to-Business (B2B), and tends to be a wholesaler to business organizations, providing large quantities of goods to their buyers. Due to the significant quantity demand per customer, 1688 often offers lower prices compared to Taobao. In most scenarios, the products on 1688 come with a minimum purchase requirement, which means you may not be able to buy a single unit at a time.

Both platforms are targeting different audiences. However, it doesn’t mean that you are not accessible to the products if you do not belong to the category. Moreover, trying to find sellers that offer cost-effective and high-quality products is common.

Currently, everyone is able to scroll through a massive list of shopping products with the power of Internet. It is already a well-established fact that online shopping now dominates a big part of people. With the potential given, online shopping platforms also consistently offer lower prices than in-person purchases. This is one of the key reasons explaining the growing trend of e-commerce and online shopping. Thanks for reading! Feel free to contact us for related business inquiries or guidelines into importation!

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